Why Your Business Needs a Well-Designed Website

Why Your Business Needs a Well-Designed Website

Sep 24, 2021 | Website Design

What if your business could have the perfect employee – someone who is professional in both what they say and how they look, can help generate sales and new leads, and be available 24 hours a day, 7 days a week? Sounds too good to be true right? It’s not! These are all things a well-designed website can do for your business.

It’s All About Trust

In an increasingly digital world, a website is an important element of gaining consumer trust in your business. 75% of consumers actually admit to making judgements on a company’s credibility based on the company’s website design, so it’s incredibly important that a well-designed website is one of the first things a consumer finds about your business online.

Even a basic website with just a few pages like an about section and contact information page can be the difference in being seen as open for business or closed. In fact, 44% of users will exit a website that does not display contact info.

A website gives you the opportunity to control the narrative of your business story to establish trust with potential customers. You can showcase your best work through pictures and testimonials, demonstrate your team’s knowledge with informational blog posts, or showcase your products with an eCommerce website. You also have the ability to share your core values and mission – topics that are very important to today’s consumer.

Experience Is Key from Search to Sale

To narrow down the vast amount of choices available to consumers for just about every product or service they want or need, many do research online. Since 93% of online experiences begin with a search engine it is important that your business appears in search results related to your industry. If they can’t find you they can’t choose you. A website is the main tool to improve search engine rankings.

If a consumer finds you but their experience on your website is poor, 89% of them will shop with a competitor. Slow load times, poor user experience, a non-mobile friendly site, or an outdated look and feel are all sales and lead deterrents. It’s a competitive landscape no matter what industry you’re in and your business needs to stand out every chance it gets. Having a well-designed website can be what sets you apart.

The Pandemic Effect

Social distancing and quarantine efforts to prevent the spread of Covid-19 accelerated the trend toward a largely online world years ahead of schedule.

Businesses that could no longer operate in-person turned to digital solutions like websites and social media to ensure they remained available to their customers. Retailers without an ecommerce website scrambled to get them as store visits plummeted by 90% during lockdowns. Restaurants and bars switched to serving pickup and delivery orders placed online or by phone. Banks encouraged customers to use online banking or telephone banking options. Service-based businesses changed their operations to utilize more online collaboration tools like Zoom or Microsoft Teams.

Covid-19 made it essential for businesses across all industries to quickly communicate with the public online. Consumers looked up businesses’ websites to see if they were open and how they were handling pandemic protocols. Seemingly overnight a business’s digital presence went from being beneficial for success, to absolutely vital.

Even now as 2021 comes to an end, we are still seeing the trend of online shopping and communication continuing to rise. 43% of shoppers around the world will research products online before buying or making a commitment, and online shopping is expected to surpass $740 billion in the US alone by 2023. Covid-19 may have accelerated the growth of online retail, but it’s certainly showing no signs of slowing down.

If you are one of the 28% of small businesses that did not have a website in 2021 now is the time to get the ball rolling. Our team at Wisconn Valley Media Group will work with you to develop the professional website of your business dreams. Reach out today to get started!

Check out some of the websites our team has built:

ChubbiesRacine.com TotalFurniture.com RacineDowntown.com

secondpresbyterianchurch.com Molbecks.com michaeltoddscleaner.com

What People Are Saying About Us

"For the last three years, we have used Wisconn Valley Media Group for our digital marketing for Elkhorn Ribfest and the Walworth County Fair. This included a wide variety of placements, including video pre-roll, digital outdoor, and targeted display, to name a few. The results have been wonderful and measurable. The service from our representatives has been very attentive and flexible. We plan to continue using Wisconn Valley for years to come."

- Larry Gaffey, General Manager - Walworth County Fair

"Wisconn Valley Media Group  is my main source for advertising. I appreciate Sarah, my advertising representative, for keeping an eye out for opportunities for my business to stand out. Selective Hearing Centers is grateful to the Wisconn Valley Media Group and its impact in our community."

- Jeff Johnston, BC-HIS, President, Selective Hearing Centers

"I have worked with Rob, and most recently, Rochellie, for the last several years on advertising and this company is by far one of the most diligent that I have ever worked with. They are in constant contact with you to ensure that all graphics, information and so on are exactly what we are looking for. They go above and beyond, not only working business hours but on weekends if I need a change or have a question. I would highly recommend Rob and his team for your advertising!"

- Mysti Haager - Best Bargains, Inc.

"When our practice made the decision to invest into our marketing, we were unsure of the risks we could be taking. Choosing Wisconn Valley Media Group to lead us into the digital world gave us the confidence we needed to run a successful marketing and advertising campaign. Robert and Sarah are exceptionally knowledgeable on the industry and strategic in their campaign strategies. We were able to see optimal results in a short period of time and began to understand what works best with our company. The utilization of data collection through Amplified Digital also solidified the assurance we had with running our first campaign. We’re excited to see the future potentials for continuing with Wisconn Valley Media Group."

-Will Vargas, Care Animal Hospital

What's New

Our Top eCommerce Trends for 2022

Our Top eCommerce Trends for 2022

The pandemic accelerated eCommerce trends by years. Even as the pandemic wanes, these trends will be sticking around for the long haul. We found ourselves reaching for our phones more than ever to order meals, schedule a grocery delivery, and shop. Being forced to use...

5 Key Elements For a Strong Digital Presence

5 Key Elements For a Strong Digital Presence

These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? In short, it’s essentially what people find about your business when doing an online search, including...

Racine Home Expo

Racine Home Expo

We're back in person for the 38th annual Racine Home Expo! The 2022 Home Expo will be held from 9 a.m. to 5 p.m. Saturday, February 26, and from 10 a.m. to 4 p.m. Sunday, Feb. 27, at Roma Lodge, 7130 Spring St, Racine, WI. Talk with a number of home experts and...

  • Let’s Connect

    Tell Us Your Goals.

  • Ways To Partner

  • This field is for validation purposes and should be left unchanged.