Are you a budding business in Southeastern Wisconsin looking to expand? Then you should invest with the Wisonn Valley Media Group, a Kenosha-based digital marketing agency, to help you with video production and commercial creation for OTT platforms. But why should I invest in OTT marketing, you might ask? Let’s explain.
You need to invest in video marketing and commercial production on OTT platforms for the same reasons businesses publish ads in broadcast and cable TV. The majority of the broadcast and cable TV audience has now moved to OTT platforms and will continue to do so. Therefore, OTT marketing is the best method for reaching your demographic.
Does the concept of OTT ads seem confusing to you? Keep reading to learn more about OTT marketing, how it works and why your business needs to invest in it.
Understanding OTT/CTV Marketing
If you are looking for a Kenosha Digital Marketing Agency to help you with OTT Marketing or any other Commercial Creation, first make sure you understand OTT and CTV well.
Connected TV Marketing
CTV, or Connected TV, is essentially a device. It is put inside a television to stream video content. Roku, Apple TV, XBox, etc., are all examples of CTV. These devices have made cordless TVs a new reality.
In this trend, prior satellite and cable subscribers are canceling their subscriptions and preferring only such streaming formats. CTV marketing is when you show ads alongside this streaming content. This can be simple video marketing. Or, these might be interactive ads that target a specific audience and present them with actionable options.
OTT, or Over the Top, is TV content that is available directly from the internet. Unlike traditional TV, viewers don’t need a cable or satellite subscription to enjoy this content.
So, consumers have more control over how they want to view their shows. All you need is an internet connection and a suitable device. Such as tablets, smartphones, laptops, or CTV devices.
Netflix, Amazon Prime, and Hulu are some of the most well-known OTT platforms. (The Wisconn Valley Media Group has a semi-exclusive partnership with Amazon to deliver on its platforms). These providers deliver their content in a Video On Demand (VOD) format. And the showing of ads amid this content is known as OTT marketing.
How Do You Deliver OTT Ads?
If you are from Southeastern Wisconsin, you can get the help of a Kenosha marketing agency to take care of your OTT marketing. The Wisconn Valley Media Group can help you with video creation and video production and target the relevant audience properly.
For effective OTT marketing, you first have to create an OTT audience. You can do this by using your chosen OTT platform’s subscription data and household information. For example, the most popular types of shows on the platform. Afterward, you will push the ads via the OTT devices to the matching audience.
Reasons Why Kenosha Businesses Should Consider OTT/CTV Marketing
Before getting to the reasons, just answer one thing. If you are a budding business in Southeastern Wisconsin, how should you let others know of your existence? Ads, of course. And where will you show those ads? Cable or broadcast TV?
OTT Is The New Reality
Now rethink this answer. How many people, especially young people, still watch the nightly news on television? You don’t need to conduct a scientific survey to answer this. Traditional TV doesn’t attract people like it used to. So, where has the audience gone? The answer is social media and OTT platforms. Let’s elaborate.
Nowadays, people spend most of their time on their smartphones and laptops. As smartphones are rapidly advancing in technology and making themselves more friendly for streaming video content. So, there’s no doubt that OTT platforms are only going to get bigger in the upcoming days.
All Of Your Customers Are On OTT Platforms
In other words, you are going to find the majority of your customers on OTT platforms. Over the last five years, American homes have seen an eighty-percent rise in CTV device ownership.
At the moment, more than 80% of American customers have at least one OTT subscription. Moreover, an average American customer has at least four OTT subscriptions. This number is only expected to grow in the future.
Traditional TV’s Popularity Is Declining
Also, consider the fact that satellite and cable users are rapidly declining. For instance, more than six million viewers terminated their traditional connections during the pandemic year. As a result, total viewership decreased by more than 7%. And it is expected that this decline will continue.
This decline is more evident among young people. According to statistics, TV viewership among people aged 18–34 has declined by more than twenty percent. And this trend will keep on continuing. As a result, the generation that is in their teen years will prefer OTT content on their CTV devices over watching traditional TV.
OTT Marketing Means Targeted Ads
Anyone familiar with the basics of marketing knows that targeted ads convert more than non-targeted ads. Meanwhile, you have to spend less money on the campaign. With traditional TV, targeted advertising is not possible. There’s so much variation in the audience that the chances of your ad reaching specific customers are never that good.
In comparison, OTT marketing lets you design your ads according to specific demographics (age, gender, income, when the customer is watching the OTT content, etc). Therefore, your ads have the best chance of a conversion.
Unlike traditional TV, everyone doesn’t have to watch the same ads on OTT. Thanks to “Addressable Advertising” on OTT, you can customize your ads according to the demographic information. At the Wisconn Valley Media Group, we can target your ads to specific zip codes or even specific addresses. This is a great way to reach specific households in the Kenosha, Racine or the Lake Geneva markets.
So, during an episode of the same show, a teenage boy and his mom would not view the same ads. Based on the subscription data, the OTT platform might show teenagers ads for sports equipment. Meanwhile, during the same show, the mom will see ads that fit her interests.
Grow Your Business With Wisconn Valley Media Group
If you are not well experienced in commercial video creation or video marketing, you should seek the help of a professional agency. For local businesses in southeastern Wisconsin seeking a Kenosha digital marketing agency, Wisconn Valley Media Group is the best option.
The professionals at Wisconn Valley can help you run the most effective OTT marketing campaign by lending you their expertise in commercial production and commercial creation.
Although you might think anyone with a smartphone camera and some editing skills can do it, Video Production for advertising purposes is far more critical than that.
Any company trying to expand into America should invest in OTT marketing. And with OTT gaining popularity, soon every company around the globe will have to focus on creating videos and developing advertisements for these platforms.
If you are one of these businesses and looking for a Kenosha marketing agency, Wisconn Valley can be a great option. Thanks for making it to the end!