Simple Ways to Include Video in Your Marketing

Simple Ways to Include Video in Your Marketing

Oct 21, 2021 | Video Marketing

Online video consumption is on the rise, especially as COVID-19 remains a widespread concern and people are inclined to stay at home more than usual. As of 2020, 78% of people watch online videos every week, and 55% view online videos every day. This number is continuing to increase, providing a world of opportunity for small businesses to boost sales, grow brand recognition, and engage their audience through video marketing.

What is Video Marketing?

Let’s take a quick step back – what is video marketing, and how can it help your business? Video marketing is creating and using video content to inform, educate, and engage with current and potential customers online. Delivery methods include social media, gaming, streaming on YouTube and other video platforms, or video display ads – just to name a few.

Video marketing was once, for the most part, accessible only to large businesses with huge marketing budgets. Now, the options for video marketing are virtually endless and much more budget-friendly.

Types of Marketing Videos

There are various uses and formats to use when creating a video for your business. Hubspot has identified 12 main types of marketing videos including demonstration, branding, event, Q&A-style, and educational. Some of these are easier to implement than others. The style you use will depend on your business and the goals you have for your video.

In addition to the different types of videos mentioned above, there are several methods to share your video. Videos can be shared to social media pages or used in paid social campaigns, for OTT campaigns, or placed within digital display ads for some extra pizazz.

Most social media platforms enable users to create a live video that allows you to share information with their audience in real-time. Viewers can engage with your content as you film by commenting and asking questions that you can respond to directly.

Video and Social Media

Sharing your video on social media is one of the easiest ways to get your message in front of your audience.

YouTube is still on top when it comes to video sharing, but more and more users are turning to Facebook and Instagram for video content.

Snapchat is also a great option for sharing video, especially if your target audience skews younger since 90% of Snapchat users are between the ages of 13 and 24.

TikTok is another rising star in the video marketing world, reaching a typically younger and highly engaged audience. 41% of TikTok users are between 16 and 24, and users spend an average of 52 minutes per day on the app.

Twitch is another great video-sharing app where creators make live content and viewers tune in. Twitch’s audience, 67% of which are young adults, is very community-based, making it the perfect place for you to reach highly engaged groups with similar interests.

The great thing about video marketing is that you’re able to share your video on more than one social site, therefore increasing your potential reach.

Using Video on Your Website

A huge benefit of utilizing video in your marketing strategy is the search boost provided by adding video to your website! Video has been known to increase organic search traffic directed to a website by as much as 157%.

Video can also be beneficial to boost sales and increase customer satisfaction. Video can be used on your eCommerce website to provide more details or showcase a product from multiple angles. If you have a product that requires some explanation, a video is a great way to help users troubleshoot on their own without requiring extra phone calls, emails, and other support.

Some Simple Ideas to Get You Started

Now that you’ve learned the basics of video marketing, we’re here to help you with some ideas for ways to dive in! Keep in mind that these are just some concepts to get you started. Feeling a bit overwhelmed with all the options? No worries! Wisconn Valley Media Group has a video solution for any budget. Reach out to learn how our team can help you with a custom video marketing campaign from start to finish!

Ways to Use Video in Marketing: Some Ideas to Get You Started

What People Are Saying About Us

"For the last three years, we have used Wisconn Valley Media Group for our digital marketing for Elkhorn Ribfest and the Walworth County Fair. This included a wide variety of placements, including video pre-roll, digital outdoor, and targeted display, to name a few. The results have been wonderful and measurable. The service from our representatives has been very attentive and flexible. We plan to continue using Wisconn Valley for years to come."

- Larry Gaffey, General Manager - Walworth County Fair

"Wisconn Valley Media Group  is my main source for advertising. I appreciate Sarah, my advertising representative, for keeping an eye out for opportunities for my business to stand out. Selective Hearing Centers is grateful to the Wisconn Valley Media Group and its impact in our community."

- Jeff Johnston, BC-HIS, President, Selective Hearing Centers

"I have worked with Rob, and most recently, Rochellie, for the last several years on advertising and this company is by far one of the most diligent that I have ever worked with. They are in constant contact with you to ensure that all graphics, information and so on are exactly what we are looking for. They go above and beyond, not only working business hours but on weekends if I need a change or have a question. I would highly recommend Rob and his team for your advertising!"

- Mysti Haager - Best Bargains, Inc.

"When our practice made the decision to invest into our marketing, we were unsure of the risks we could be taking. Choosing Wisconn Valley Media Group to lead us into the digital world gave us the confidence we needed to run a successful marketing and advertising campaign. Robert and Sarah are exceptionally knowledgeable on the industry and strategic in their campaign strategies. We were able to see optimal results in a short period of time and began to understand what works best with our company. The utilization of data collection through Amplified Digital also solidified the assurance we had with running our first campaign. We’re excited to see the future potentials for continuing with Wisconn Valley Media Group."

-Will Vargas, Care Animal Hospital

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