There was once a time in the digital era when having a website was all that was needed to have a strong digital presence. However, the digital world has come a long way. These days, if you don’t have proper SEO management and improve your Google rankings for your website, you will fall behind your competitors.
From our experience with digital marketing with the Wisconn Valley Media Group, we can tell you a thing or two about the importance of SEO. Read on to learn more about SEO and how to tell if your SEO strategies are working.
What Is SEO?
No matter how small their operation is, any business needs SEO management to create its digital presence. Before advancing further, let’s get a clear concept of what SEO or Search Engine Optimization is.
SEO, or Search Engine Optimization, means implementing a set of digital strategies to improve the Google rankings of your web pages. SEO aims to make your web pages more discoverable to people who use the search engine to search for services or products specific to your business.
SEO Increases Authenticity Of Your Business
Improved Google rankings indicate that your web pages appears at the top of the search results pages. As a result, the chance of people clicking your link dramatically increases. Plus, ranking on Google sends people the message that this site knows their business well and, therefore, their products and services are more reliable.
Sure, there are other ways to appear on the search engine result pages, such as pay-per-click advertising. However, you have to spend money on them, and the traffic you are getting is not truly organic.
Why SEO Helps Sell More Products
Speaking of conversion, that’s another aim of SEO.
If you drive even three hundred people to your site with SEO, chances are excellent that almost a hundred of them are interested in your product in some way. So, the likelihood of sales increases.
Why Should You Hire An Agency To Manage Your SEO?
If your business is in Wisconsin, you should consider hiring the Wisconn Valley Media Group, which is a Kenosha marketing agency, a Racine Marketing Agency and a Lake Geneva marketing agency, to do your SEO. You might think you can handle your company’s SEO after reading a few blog posts and pdfs.
But it is not that simple. Maybe it was possible once when SEO was all about stuffing web pages with keywords. However, since then, digital marketing has become its own department. So, if it’s not your department, you better leave it up to the professionals who are trained for it.
Here are a few good reasons why you should consider hiring an agency to manage your SEO –
SEO is not a one-time endeavor. Instead, it is a continuous practice. Some people still think SEO means only keywords. However, in reality, SEO is more than just keywords. It involves research, implementing link building and optimizing strategies, monitoring for indexing issues, and many more aspects.
You must also actively evaluate your efforts and analyze different data sets to ensure your SEO practices are actually working. Now, if you have to worry about all that, when will you find the time to plan your actual business?
So, as SEO demands time and effort daily, you can’t but take the help of a marketing agency. Otherwise, you cannot give a hundred percent of yourself to your company.
It is needless to say that SEO means a load of work, and the cost can quickly pile up. And still, there’s no guarantee that you will get the same success as you would have gotten with professional help. Hiring an agency will save you the cost of maintaining an in-house SEO team. You can think of it as investing in an ad or marketing campaign.
However, SEO will give you a greater return on your investment than typical marketing and advertising efforts. Plus, once you build up your steady stream of organic traffic, you will have long-lasting effects on sales in the coming days.
Getting Expert Input
SEO and digital marketing are so vast and complicated these days that you have to regularly follow the latest literature to keep it in your grasp. Even non-specialists today understand concepts like keyword optimization, mobile-friendly sites, or good loading speed. But SEO is more than that.
Here, SEO experts are almost like lawyers or doctors. Everyone has some knowledge of the law and medicine. Is that, however, sufficient to fight off a case or treat diseases? Moreover, the rules regarding Google ranking are constantly changing. And SEO professionals at agencies keep themselves updated on it.
In addition, the Wisconn Valley Media Group marketing agency can apply the insight gained from working on past projects to your business. This is invaluable and something you cannot get from a new team.
How To Know Your SEO Strategies Are Working?
The purpose of SEO management and other forms of digital marketing is to enhance your digital presence. Whether you have been using a different Kenosha marketing agency help or doing your own SEO, you need to know that your strategies are working. Here are some of the essential metrics for SEO.
Impressions: This means the number of times your website appeared in search results for your target keyword. Increasing impressions means that your attempts at improved Google Ranking are being successful.
How pages ranked: How many pages of your pages are ranked on Google? You can check that out from the Google Search Console. If the number of ranked pages rises, then your SEO is working. On the other hand, a reduction in the number can indicate indexing issues.
Moz Score: The Moz Score is an excellent way to measure the SEO success of your website. Moz is a well-known SEO software company. The score created rates your website’s and its web pages’ domain strength on a scale of one to a hundred. You can measure the score at the start of your SEO campaign and then measure it again within a few months.
If you want to create a robust digital presence and improve Google rankings, then there is no alternative to investing in SEO management. If you are within the Wisconsin or Illinois area, and want to fine the best Kenosha Marketing Agency, Racine Marketing Agency, or Lake Geneva Marketing Agency — look no further than the Wisconn Valley Media Group.
Are you confused about how you should continue this journey? Well, we are eager and happy to help you. Contact us today!