Marketing Minute: What is Programmatic Advertising?

Marketing Minute: What is Programmatic Advertising?

Sep 16, 2021 | Audience Targeting, Display Advertising, Marketing Minute

Have you ever scrolled through an online news website and wondered why are you seeing certain ads?

As a pet owner, are you seeing ads for dog food? Or, as a parent, are you seeing ads for diapers? When planning a vacation, you might start seeing ads for hotels and flights.

These ads are in all likelihood appearing because of programmatic advertising.

Programmatic advertising is the use of software algorithms to purchase digital ad space on web, audio, and television streaming platforms, as well as in-game apps.

This kind of advertising allows marketing professionals to target ads to individuals based on their demographic information, browsing behavior and search habits.

Programmatic advertising is effective and it is growing in popularity. In a recent report by eMarketer, programmatic ad spending is expected to increase by more than 24 percent in 2021.

What type of ad space can be purchased programmatically?

The ad space purchased through these buying methods have three main categories – display, video, and native.

Display ads are usually placed at the header, footer, or sidebar of a web-page. Video ads can appear before, during, or after other video content. Native ads have many formats as they take on the form and feel of the environment the ads appear.

Is programmatic advertising right for my business?

Marketing professionals and small business owners in Kenosha, Racine and Walworth counties have likely weighed the benefits of using programmatic advertising in their marketing plans.

If your business’s advertising goals involve building brand awareness and increasing website traffic, then programmatic advertising could be a tactic to add to your marketing strategy.

The targeting and real-time success measurement capabilities make programmatic advertising an effective tactic for getting the right message to the right audience.

Our team at Wisconn Valley Media Group is ready to help you decide if programmatic advertising or another digital tactic is a good choice to achieve your marketing goals. If you are interested in learning more about programmatic advertising, contact us today!

What People Are Saying About Us

"Wisconn Valley Media Group  is my main source for advertising. I appreciate Sarah, my advertising representative, for keeping an eye out for opportunities for my business to stand out. Selective Hearing Centers is grateful to the Wisconn Valley Media Group and its impact in our community."

- Jeff Johnston, BC-HIS, President, Selective Hearing Centers

"I have worked with Rob, and most recently, Rochellie, for the last several years on advertising and this company is by far one of the most diligent that I have ever worked with. They are in constant contact with you to ensure that all graphics, information and so on are exactly what we are looking for. They go above and beyond, not only working business hours but on weekends if I need a change or have a question. I would highly recommend Rob and his team for your advertising!"

- Mysti Haager - Best Bargains, Inc.

"When our practice made the decision to invest into our marketing, we were unsure of the risks we could be taking. Choosing Wisconn Valley Media Group to lead us into the digital world gave us the confidence we needed to run a successful marketing and advertising campaign. Robert and Sarah are exceptionally knowledgeable on the industry and strategic in their campaign strategies. We were able to see optimal results in a short period of time and began to understand what works best with our company. The utilization of data collection through Amplified Digital also solidified the assurance we had with running our first campaign. We’re excited to see the future potentials for continuing with Wisconn Valley Media Group."

-Will Vargas, Care Animal Hospital

What's New

Our Top eCommerce Trends for 2022

Our Top eCommerce Trends for 2022

The pandemic accelerated eCommerce trends by years. Even as the pandemic wanes, these trends will be sticking around for the long haul. We found ourselves reaching for our phones more than ever to order meals, schedule a grocery delivery, and shop. Being forced to use...

5 Key Elements For a Strong Digital Presence

5 Key Elements For a Strong Digital Presence

These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? In short, it’s essentially what people find about your business when doing an online search, including...

Racine Home Expo

Racine Home Expo

We're back in person for the 38th annual Racine Home Expo! The 2022 Home Expo will be held from 9 a.m. to 5 p.m. Saturday, February 26, and from 10 a.m. to 4 p.m. Sunday, Feb. 27, at Roma Lodge, 7130 Spring St, Racine, WI. Talk with a number of home experts and...

  • Let’s Connect

    Tell Us Your Goals.

  • Ways To Partner

  • This field is for validation purposes and should be left unchanged.