Have you ever scrolled through an online news website and wondered why are you seeing certain ads?
As a pet owner, are you seeing ads for dog food? Or, as a parent, are you seeing ads for diapers? When planning a vacation, you might start seeing ads for hotels and flights.
These ads are in all likelihood appearing because of programmatic advertising.
Programmatic advertising is the use of software algorithms to purchase digital ad space on web, audio, and television streaming platforms, as well as in-game apps.
This kind of advertising allows marketing professionals to target ads to individuals based on their demographic information, browsing behavior and search habits.
Programmatic advertising is effective and it is growing in popularity. In a recent report by eMarketer, programmatic ad spending is expected to increase by more than 24 percent in 2021.
What type of ad space can be purchased programmatically?
The ad space purchased through these buying methods have three main categories – display, video, and native.
Display ads are usually placed at the header, footer, or sidebar of a web-page. Video ads can appear before, during, or after other video content. Native ads have many formats as they take on the form and feel of the environment the ads appear.
Is programmatic advertising right for my business?
Marketing professionals and small business owners in Kenosha, Racine and Walworth counties have likely weighed the benefits of using programmatic advertising in their marketing plans.
If your business’s advertising goals involve building brand awareness and increasing website traffic, then programmatic advertising could be a tactic to add to your marketing strategy.
The targeting and real-time success measurement capabilities make programmatic advertising an effective tactic for getting the right message to the right audience.
Our team at Wisconn Valley Media Group is ready to help you decide if programmatic advertising or another digital tactic is a good choice to achieve your marketing goals. If you are interested in learning more about programmatic advertising, contact us today!
