Marketing Minute: Creating Video to Market your Business

Marketing Minute: Creating Video to Market your Business

Nov 1, 2021 | Marketing Minute, Video Marketing

In the not too distant past, video marketing was out of the reach of many small-business owners. Due to the expense and production time, the creation of a 30-second commercial spot felt like it was reserved for national brands, auto dealers and the largest businesses in the community.

Now, video is available to every entrepreneur, and there are plenty of mediums to distribute a creative commercial.

Video Increases Engagement, Conversions, and SEO

Video is an excellent and simple way to increase your business’s Search Engine Optimization (SEO) and appear more frequently in internet searches. Facebook prioritizes video content in both paid and organic searches. YouTube remains the second most used search engine, and a video on a website will help it appear higher in organic searches. A video also increases the likelihood that a website visitor will convert to a paying customer.

On our own websites — kenoshanews.com, journaltimes.com and lakegenevanews.net — we are seeing more active engagement with ads that include videos.

Creating a Custom Video is Easier Than You May Think!

Luckily for small business owners, the production of high-quality videos is no longer out of reach. Wisconn Valley Media Group is working with skilled local videographers and video production companies that can produce a creative spot for any business and nearly any budget.

Recently, our team worked with an extremely talented videographer based out of Racine to produce a beautiful video commercial for Meadowbrook Golf Course. The drone footage captures the immaculately kept greens perfectly – and check out that drone footage!

Long-Form Video

Videos don’t need to be limited to a short, 30-second commercial spot. A long form story-telling video also gives business owners a chance to discuss what separates them from their competition. Another option would be an interview-style video, which can provide business owners with an opportunity to explain their passions to potential clients.

QikVid Basic Video

Perhaps the simplest form of video is what we call a QikVid. Using either stock photo or video, or images and video from your business, we can quickly produce a short spot that perfectly complements a boosted social media post. These QikVids can include background music and explanatory text or a professional voiceover artist.

Having a great video is just the first step to an effective marketing campaign. The next step is getting the video in front of the right audience at the right time. Our team at the Wisconn Valley Media group can help a business owner strategically target the best platforms to distribute a video. Contact us today to learn more.

To view some of our past video work, check out our YouTube channel.

What People Are Saying About Us

"For the last three years, we have used Wisconn Valley Media Group for our digital marketing for Elkhorn Ribfest and the Walworth County Fair. This included a wide variety of placements, including video pre-roll, digital outdoor, and targeted display, to name a few. The results have been wonderful and measurable. The service from our representatives has been very attentive and flexible. We plan to continue using Wisconn Valley for years to come."

- Larry Gaffey, General Manager - Walworth County Fair

"Wisconn Valley Media Group  is my main source for advertising. I appreciate Sarah, my advertising representative, for keeping an eye out for opportunities for my business to stand out. Selective Hearing Centers is grateful to the Wisconn Valley Media Group and its impact in our community."

- Jeff Johnston, BC-HIS, President, Selective Hearing Centers

"I have worked with Rob, and most recently, Rochellie, for the last several years on advertising and this company is by far one of the most diligent that I have ever worked with. They are in constant contact with you to ensure that all graphics, information and so on are exactly what we are looking for. They go above and beyond, not only working business hours but on weekends if I need a change or have a question. I would highly recommend Rob and his team for your advertising!"

- Mysti Haager - Best Bargains, Inc.

"When our practice made the decision to invest into our marketing, we were unsure of the risks we could be taking. Choosing Wisconn Valley Media Group to lead us into the digital world gave us the confidence we needed to run a successful marketing and advertising campaign. Robert and Sarah are exceptionally knowledgeable on the industry and strategic in their campaign strategies. We were able to see optimal results in a short period of time and began to understand what works best with our company. The utilization of data collection through Amplified Digital also solidified the assurance we had with running our first campaign. We’re excited to see the future potentials for continuing with Wisconn Valley Media Group."

-Will Vargas, Care Animal Hospital

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