Marketing Minute: Producing a “mini-commercial” on Facebook

Marketing Minute: Producing a “mini-commercial” on Facebook

Oct 7, 2021 | Marketing Minute, Video Marketing

Let’s be honest, most of us are using social media. Whether you love or hate the platform, the fact is, over 70% of Americans have a social media account.

Video on Facebook, and online in general, is becoming more prevalent and more engaging. On average, people are watching 16 hours of video online each week, and this number is continuing to climb.

Facebook and Consumer Interest

Consumers are taking notice of videos on Facebook — whether it’s clip of a model wearing a fashionable jacket, or a compelling video of a vacuum cleaning a filthy floor — and these types of posts are driving engagement.

According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Marketers for businesses of all sizes are catching on and incorporating video into their marketing strategy.

Facebook Live Video

At Wisconn Valley Media Group, we offer a simple tool for businesses to reach potential customers by combining the power of Facebook and video through sponsored Facebook Live posts.

When a business owner broadcasts a sponsored Facebook live video on our news social pages, they can reach a massive and engaged audience. We are able to reach a large number of people through social media, totaling close to 100,000 followers between the Kenosha News, Journal Times, and Lake Geneva Regional News Facebook pages. Your Facebook Live video on our page has the potential to reach this audience, and then some!

What does it include?

Facebook live broadcasts from Wisconn Valley Media Group include perks and benefits above and beyond what a business would see from doing their own Facebook Live on their business page. These benefits include:

    • Professional equipment used, including microphones and the latest mobile technology for a clearer, high-quality Facebook Live broadcast.
    • A 3-10 minute video at the time and place of a business’s choosing broadcast to followers of our Facebook page(s). With Facebook Live, followers are notified that a new broadcast has started, which increases viewership and engagement.
    • We provide total transparency. We are able to provide analytics from the viewership and engagement of your video so you know exactly what worked or didn’t work.
    • Additional boosts from our marketing team to help a video trend.

We will also provide the video file to you to use in any way you would like to promote your business! Adding a video to a landing page can increase conversions by 80% and viewers retain 95% of a message when it is in the form of a video, so including video in your marketing as much as possible is always a good idea.

Our team at Wisconn Valley Media Group is ready to help you decide if Facebook Live or another digital tactic is a good option to help you achieve your marketing goals. If you are interested in learning more about this tactic, contact us today!


What People Are Saying About Us

"For the last three years, we have used Wisconn Valley Media Group for our digital marketing for Elkhorn Ribfest and the Walworth County Fair. This included a wide variety of placements, including video pre-roll, digital outdoor, and targeted display, to name a few. The results have been wonderful and measurable. The service from our representatives has been very attentive and flexible. We plan to continue using Wisconn Valley for years to come."

- Larry Gaffey, General Manager - Walworth County Fair

"Wisconn Valley Media Group  is my main source for advertising. I appreciate Sarah, my advertising representative, for keeping an eye out for opportunities for my business to stand out. Selective Hearing Centers is grateful to the Wisconn Valley Media Group and its impact in our community."

- Jeff Johnston, BC-HIS, President, Selective Hearing Centers

"I have worked with Rob, and most recently, Rochellie, for the last several years on advertising and this company is by far one of the most diligent that I have ever worked with. They are in constant contact with you to ensure that all graphics, information and so on are exactly what we are looking for. They go above and beyond, not only working business hours but on weekends if I need a change or have a question. I would highly recommend Rob and his team for your advertising!"

- Mysti Haager - Best Bargains, Inc.

"When our practice made the decision to invest into our marketing, we were unsure of the risks we could be taking. Choosing Wisconn Valley Media Group to lead us into the digital world gave us the confidence we needed to run a successful marketing and advertising campaign. Robert and Sarah are exceptionally knowledgeable on the industry and strategic in their campaign strategies. We were able to see optimal results in a short period of time and began to understand what works best with our company. The utilization of data collection through Amplified Digital also solidified the assurance we had with running our first campaign. We’re excited to see the future potentials for continuing with Wisconn Valley Media Group."

-Will Vargas, Care Animal Hospital

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